Restaurants: Turn 10 Days Into a Year of New Regulars
Restaurant Week is your easiest way to fill seats, win new regulars, and put your restaurant at the center of a 10‑day dining buzz!
“Participating in Restaurant Week was one of the best decisions we’ve made for our business. Over the ten-day event, we saw a more than 20% increase in sales compared to the same period last year. The prix fixe menu format not only attracted new guests but also encouraged repeat visits from our regulars who were excited to try something new. The exposure and buzz generated by the event brought in a diverse crowd, and the streamlined menu helped our kitchen operate efficiently during peak hours. We’re already looking forward to next year!”
Restaurant & Hotel Registration Fees
Restaurant – Single Location
$695 • $495 for NMRA Members
Additional Locations
$495 • $295 for NMRA Members
Hotels Offering Special Rates
$100
Sponsorship Packages
$500 – $15,000
All fees go towards marketing Restaurant Week
Is Restaurant Week Right For You?
Restaurant Week Works Best If You Want To…
-
Fill empty seats and smooth out slow nights with predictable, promoted traffic.
-
Introduce a new concept, chef, menu, or location to a broad audience quickly.
-
Build your email list, social followers, and loyalty base from diners who are primed to try somewhere new.
You’re A Great Fit If You Are…
-
Full‑service, fast‑casual, fine dining, or a unique niche concept ready to showcase a focused menu.
-
Able to execute a consistent prix‑fixe offering for 10 days with strong hospitality and pacing.
-
Interested in being seen as part of the city’s culinary leadership and community‑building efforts.
How It Works For Your Restaurant
-
You choose: a two‑course lunch, a three‑course dinner, or both.
-
You set your price points from established tiers (for example, $33, $44, $66, or $77 per person) that balance value and profitability.
-
You design a special Restaurant Week menu that highlights your strengths and keeps food and labor costs in line.
-
You decide whether to offer dine‑in, takeout, or both, so the program fits your model.
Simple Steps to Get Started
- Reserve Your Spot Today
Complete the quick online registration form and choose your participation level and locations. - Design Your Menu
Build a two‑course lunch, a three‑course dinner, or both, at the established price points, using menu favorites and cost‑controlled specials. - Submit Your Details
Upload your logo, photos, menu, and reservation link so your listing is complete and enticing. - Train Your Team
Brief your staff on the Restaurant Week menu, pacing, and upsell strategies to turn new guests into repeat regulars. - Welcome New Diners
During the event, deliver memorable experiences, gather guest contact info, and invite them back with bounce‑back offers or loyalty invitations.
“Restaurant Week ended up being a real win for us, and I could not have asked for a better partner than the NMRA. We saw about a 35% bump in traffic. I’ll be honest, going in my main goal was to make sure we weren’t discounting for the sake of it. We created something exciting that encouraged people to come back, tell their friends, and post about. We took the time to fine-tune our prix fixe menu, so guests were getting a great value, while we still made a solid profit. The overall energy around Restaurant Week made it more than worth the participation fee. It’s one of those things that pays off, even after it’s over-if you approach it the right way!”