ALBUQUERQUE RESTAURANT WEEK | APRIL 17-26, 2026

restaurant registration

RESTAURANT FAQ

Who can participate?

Any restaurant in or near Albuquerque that pays the registration fee can participate in ABQ Restaurant Week.

While prix-fixe menus are the core of Restaurant Week, some flexibility may exist for special offers or experiences depending on the event guidelines.
Restaurants can register by completing the official registration form on the ABQ Restaurant Week website.
Participating restaurants receive increased visibility through event-wide marketing, inclusion in promotional materials and listings, the opportunity to attract new customers, and a boost in traffic during the event.
ABQ Restaurant Week promotes participants through website listings, digital marketing campaigns, social media, and partnerships with sponsors and local organizations.

Yes, participation fees help support marketing, promotion, and event production. Sponsors may also help offset costs and increase exposure.

We allow updates within a certain timeframe, but it’s best to finalize menus early for marketing and publication.

Not if you don’t already take reservations.

Yes, but you must offer your Restaurant Week Menu at the same time. 

To make the most of Restaurant Week, treat it like a short, high-impact marketing campaign: offer a menu that highlights your signature dishes and reflects your brand, train your staff so service is fast and confident, and build in easy upsells like cocktails, desserts, or premium add-ons to increase check averages without hurting the guest experience. Promote early and consistently across social media, email, your website, and reservation channels so guests know exactly what to expect and how to book, then focus on converting first-time visitors into regulars by collecting contact information, encouraging social follows, and giving them a reason to return after the promotion ends.

Your participant registration fee goes straight toward advertising and promoting this event to help make it as successful as possible. Depending on the number of participating restaurants, ads for this promotion run in The Albuquerque Journal, Cumulus Radio, and multiple Social Media sites.
To be fair, all restaurateurs must individually register and pay the fee for each entity. A discount is given for additional locations.
Yes. Each restaurant will be listed individually and included in all press material as a separate restaurant. To be fair, you must pay the fee for each entity.
The ARW website is updated regularly. Your business will be listed when we receive your logo, food photo, prix-fixe menu, and description. We reserve the right to include your business before we receive these materials from information on your social media and website.

As ARW approaches, all participants will receive the official ARW logo to display on their websites and ads via email. You may also email events@nmrestaurants.org to receive the logo.

Email events@nmrestaurants.org to receive a receipt for your participation.

register for ARW!

You’re A Great Fit If You Are…

  • Full‑service, fast‑casual, fine dining, or a unique niche concept ready to showcase a focused menu.
  • Able to execute a consistent prix‑fixe offering for 10 days with strong hospitality and pacing.
  • Interested in being seen as part of the city’s culinary leadership and community‑building efforts.

Restaurant Week Works Best If You Want To…

  • Fill empty seats and smooth out slow nights with predictable, promoted traffic.
  • Introduce a new concept, chef, menu, or location to a broad audience quickly.
  • Build your email list, social followers, and loyalty base from diners who are primed to try somewhere new.
REGISTER NOW

Registration Fees

NM Restaurant Association members save $200 on their Single and Additional Location Fees. All fees go towards marketing Restaurant Week.

How It Works For Your Restaurant

  • You choose: a two‑course lunch, a three‑course dinner, or both.​
  • You set your price points from established tiers (for example, $33, $44, $66, or $77 per person) that balance value and profitability.
  • You design a special Restaurant Week menu that highlights your strengths and keeps food and labor costs in line.
  • You decide whether to offer dine‑in, takeout, or both, so the program fits your model.​
Want to participate but not sure how to make it happen? Join this webinar and we will walk you through everything you need to make ABQ Restaurant Week a success for your restaurant.
JOIN THE WEBINAR

Simple Steps to Get Started

Reserve Your Spot Today

Complete the quick online registration form and choose your participation level and locations.​

Design your menu

Build a two‑course lunch, a three‑course dinner, or both, at the established price points, using menu favorites and cost‑controlled specials.

Submit Your Details

Upload your logo, photos, menu, and reservation link so your listing is complete and enticing.

Train Your Team

Brief your staff on the Restaurant Week menu, pacing, and upsell strategies to turn new guests into repeat regulars.

Welcome New Diners

During the event, deliver memorable experiences, gather guest contact info, and invite them back with bounce‑back offers or loyalty invitations.

Questions

Watch this webinar to learn more about Albuquerque Restaurant Week. Click the icon above to get started.

JOIN ABQ RESTAURANT WEEK

Restaurant Week is your easiest way to fill seats, win new regulars, and put your restaurant at the center of a 10‑day dining buzz!
REGISTER NOW

Restaurant Testimonials

“Participating in Restaurant Week was one of the best decisions we’ve made for our business. Over the ten-day event, we saw a more than 20% increase in sales compared to the same period last year. The prix fixe menu format not only attracted new guests but also encouraged repeat visits from our regulars who were excited to try something new. The exposure and buzz generated by the event brought in a diverse crowd, and the streamlined menu helped our kitchen operate efficiently during peak hours. We’re already looking forward to next year!”
Chris Zalesiak
Owner, Melting Pot/Burger 21
“Restaurant Week ended up being a real win for us, and I could not have asked for a better partner than the NMRA. We saw about a 35% bump in traffic. I’ll be honest, going in my main goal was to make sure we weren’t discounting for the sake of it. We created something exciting that encouraged people to come back, tell their friends, and post about. We took the time to fine-tune our prix fixe menu, so guests were getting a great value, while we still made a solid profit. The overall energy around Restaurant Week made it more than worth the participation fee. It’s one of those things that pays off, even after it’s over-if you approach it the right way!”
Matt Bernabe
Urban Hotdog/Frank's/Owl Cafe ABQ